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January 21, 2014

DIRECTV Stands to Lose Up To 1.6 Million Subscribers If Access To The Weather Channel Is Not Restored

More than 30 percent of DIRECTV subscribers polled would switch or would strongly consider a switch

ATLANTA, GA – Research conducted since The Weather Channel was removed from the lineup on DIRECTV after the satellite provider refused to come to a market-based contract renewal, underscores the importance of the life-saving, most-trusted channel to its viewers. Eight percent of those polled said they would switch providers in the wake of the loss of The Weather Channel. An additional 22 percent of DIRECTV subscribers said they would strongly consider a switch. The polling results among DIRECTV subscribers, when translated to DIRECTV’s full subscriber base of more than 20 million households, suggests the number could add up to a loss of more than 1.6 million subscribers.

The full research results from Ipsos may be viewed and downloaded here – http://www.flickr.com/photos/weatherchannelpr/sets/72157640000459026/

Earlier this week, The Weather Channel launched a nationwide campaign to alert DIRECTV customers that as of January 14, 2014 at 12:01 a.m. they have lost access to 24/7/365 national and hyper-local weather programming. With this crucial severe weather preparedness programming dark for DIRECTV subscribers across the country, the campaign asks viewers to take action via www.keeptheweatherchannel.com. Given the increasing frequency and severity of weather-related emergencies across the country, access to timely and accurate weather information is imperative for public safety.

A statement from The Weather Company Chairman and CEO David Kenny after The Weather Channel was removed from DIRECTV’s lineup on Tuesday said, “This reckless move by DIRECTV will have an impact on our role as part of the national safety and preparedness fabric of our country at a time when the volatility and frequency of weather events seems to be increasing. The Weather Channel partners with humanitarian and emergency management agencies at the local, state and federal levels. We help people prepare before storms, stay safe during their effects, and find help afterward. If the network is not available to viewers, the effectiveness of these partnerships, which help make us a more weather ready nation, are jeopardized. I am hopeful DIRECTV will come to their senses soon and will not force its customers to change carriers to stay safe and informed.”

The Weather Channel has also launched www.keeptheweatherchannel.com for viewers interested in getting involved, and has encouraged consumers to join the campaign by sharing the keeptheweatherchannel.com URL, tweeting @directv using the hashtag #stormdirectv, and posting on DIRECTV’s Facebook page.

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The Weather Company: Where the World Gets its Weather

Through The Weather Channel, weather.com, Weather Underground, Intellicast.com, and third-party publishing partners, the company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens. Through WSI and Weather Central, the company delivers superior professional weather services for the media, aviation, marine and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.