ATLANTA (May 4, 2017) – Weather Group, parent company of The Weather Channel television network, announced today that Shimika Wilder Jones has moved into the expanded role of Vice President, Strategy and Operations and hired Marvin Renaud as Vice President, Product. Shimika and Marvin will both report to COO Freddy Flaxman.
Over the last few months, The Weather Channel has realigned their product, technology, and business organization to focus on continued innovation and growth, including their hyper-local news service, Local Now. Today’s announcement furthers the network’s ongoing investment in new technology, products, and talent that make the network America’s most-watched and most-accurate weather source.
Dave Shull, CEO of Weather Group, said, “We are so excited for Shimika’s growth at The Weather Channel and to have Marvin join our team. With their leadership and expertise, we can continue to provide an invaluable public service and also develop our products to meet the needs of the next generation of news and weather viewers. These changes will position The Weather Channel and Local Now for continued success in the modern media landscape.”
Shimika Wilder Jones will lead strategy and operations, transitioning from her previous role as Vice President, Finance. In her new role, Shimika will drive business development and corporate strategy for the network and Local Now. This includes developing unique content and distribution partnerships, as well as oversight of The Weather Channel radio and syndication businesses. Shimika will also be responsible for the company's Strategic Insights team, informing ad sales and programming strategy through in-depth analytics. Shimika joined The Weather Channel after successful stints at Goldman Sachs, Wasserman Media, IBM, and The White House.
Marvin Renaud will lead product and joins the company from CNN, where he served as Senior Director, Product Management and led CNN Digital’s product strategy and product roadmap development. Marvin will oversee all digital and next-generation product strategies for the network to drive audience and revenue growth across a variety of channels, including Local Now, ad products, TV apps for The Weather Channel, and future platform opportunities. At CNN, Marvin successfully launched CNN’s off-platform products including Apple News Live Stream and Facebook Messaging.
“The Weather Channel is an innovative network and Local Now is an innovative product,” said Melody Smalls, Chief Human Resources and Compliance Officer. “It's critical for us to have a powerhouse of talent to take Weather Group to the next level and stay ahead of the ever-changing media landscape. Both Shimika and Marvin bring unique skills and leadership that will surely help us maintain our status as leaders in the industry.”
Also under COO Flaxman, The Weather Channel has consolidated its technology and operations team, with George Lott continuing to serve in an expanded role as Chief Technology and Chief Information Officer. This combined team brings together product development, broadcast production and engineering, video technology, and corporate IT, and are responsible for making The Weather Channel the country’s most innovative provider of news and weather video. This team is charged with building a set of video collection tools to source exceptional video wherever it happens, creating a robust and flexible video and advertising platform, and developing a portfolio of video experiences to deliver weather video however our audience wants it.
About The Weather Channel
For more than 35 years, The Weather Channel has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet and serving as the nation’s only 24-hour source of national storm coverage. For seven years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year.” With trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled. Engaging with fans and delivering content to feed their fascination with all things weather is paramount to the network’s mission. With the recently launched community platform, weloveweather.tv, the network created a 2-way dialogue with fans, establishing an ongoing relationship with those that have a passion for weather. For more information visit weathergroup.com.
About Local Now
Local Now is a streaming service that is changing the way Americans access information about their communities. Powered by the Weather Channel and other leading content partners, Local Now delivers real-time, hyper-local news, weather, traffic, sports, and lifestyle content. With unique technology that transmits localized information to hundreds of markets across the United States, Local Now delivers the same information seen in a 30 to 60 minute local news broadcast segment, to fit with viewers own schedules and in a fraction of the time. Local Now is available on Roku, SlingTV, YouTube TV, fuboTV, and other major OTT platforms.