Local Now today announced it is now providing an upgraded experience for users in 25 U.S. markets, which includes more in-depth analysis, more sophisticated and localized content and new exclusive segments hosted by a variety of talent, including Sasha Rionda, Local Now’s first-ever dedicated host, and others.
The markets with an upgraded experience for users include Atlanta, Austin, Baltimore, Boston, Charlotte, Chicago, Dallas, Denver, Houston, Indianapolis, Los Angeles, Miami, Minneapolis, Nashville, New York City, Orlando, Philadelphia, Phoenix, Portland, Raleigh, San Antonio, San Francisco, Seattle, Tampa and Washington DC. These markets were chosen based on specific criteria, including target audiences and their status as major metropolitan cities.
Additionally, Local Now has now launched two new video series for all users and all markets. The first new segment is focused on health and wellness and titled, “Body & Mind”. The content highlights exercise, recipes and healthy living, which is resonating very well with Local Now users. The second new segment is a parenting series titled, “Mom Life,” hosted by a California native and LA-based mother, Adrianna Costa, and follows her journey of motherhood which is extremely relatable for the target audience.
“Local Now is the premier local streaming news service in the market today,” said George Callard, president, The Weather Channel television network. “Launching the upgraded experience in these 25 markets and adding engaging original content further ensures Local Now users have the best experiences possible.”
Powered by The Weather Channel television network and content partners, Local Now delivers real-time, localized information about current events, weather, lifestyle, sports, business, and traffic to hundreds of markets across the U.S.
“Local Now is supported by a one-of-a-kind technology stack that allows our internal teams to deliver highly-custom locally-relevant content to our users which is unmatched by any other content provider in the market,” said Jeremy Jones, head of product and innovation, Local Now.
Recently, Local Now re-launched on Sling TV, which is one of the largest platforms for Local Now consumption in the market.
For more information and to watch Local Now visit: www.localnow.com.
About Local Now
Local Now is a streaming service that is changing the way Americans get news about their communities. Powered by The Weather Channel and content partners, Local Now delivers real-time, hyper-local news, weather, traffic, sports, and lifestyle information. With unique technology that transmits localized information to hundreds of markets across the United States, Local Now delivers the same information seen in a 30 to 60 minute local news broadcast segment, on-demand and in a fraction of the time. Local Now is available on Sling TV, MobiTV, fuboTV and other major OTT platforms. It is also available in the iOS, Android, Roku and Amazon Fire app stores as well as desktop.