The Weather Channel television network’s Immersive Mixed Reality Experience was honored in Fast Company’s Innovation by Design Awards for 2019 in the Best Design North America category.
Innovation by Design is the only competition to honor creative work at the intersection of design, business, and innovation.
The awards, which can be found in the October 2019 issue of Fast Company (on newsstands September 17), recognize people, teams, and companies solving problems through design. Fast Company is recognizing an influential and diverse group of 483 leaders in fashion, architecture, graphic design, data visualization, social good, user experience, mobility, and more.
“For decades, designers have facilitated overconsumption,” says Stephanie Mehta, editor-in-chief of Fast Company. “Now, the most ambitious in the field are addressing the grave problems consumption has wrought.”
“We are thrilled to be awarded for Best Design North America for our Immersive Mixed Reality experiences,” says Michael Potts, VP of Design at The Weather Channel. “Through these uniquely designed and hyper-realistic experiences, we’ve been able to educate and inform our viewers on life-saving tools to help them prepare for severe weather events, ultimately redefining weather presentation.”
Winners, finalists, and honorable mentions are featured online and in the October issue of Fast Company magazine, on newsstands September 17. Winners will also be recognized at a special celebration at Fast Company’s Innovation Festival in November.
Fast Company editors and writers spend a year researching and reviewing applicants for the awards. This year’s applicant pool was the most competitive ever, with more than 4,300 entries.
Honorees for the 2019 awards were selected in the following categories: Apps and Games; Data Design; Experimental; Fashion and Beauty; General Excellence; Graphic Design; Health; Learning; Mobility; Products; Retail Environments; Social Good; Spaces, Places, and Cities; Students; Timeless Design; User Experience; Workplace; Best of Asia-Pacific; Best of Europe, Middle East, and Africa; Best of Latin America; and Best of North America. Fast Company is also recognizing Nike as the title’s second annual Design Company of the Year for its outstanding efforts merging digital and physical retail experiences.
To see the complete list, go to: https://www.fastcompany.com/ibd
About The Weather Channel
Since its launch over 35 years ago, The Weather Channel television network has become the top-rated and most widely distributed weather network in America. The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet and serving as the nation’s only 24-hour source of national storm coverage. With trusted
meteorologists who analyze, forecast and report the weather, its expertise is unrivaled. in 2018, the Ipsos poll ranked The Weather Channel as the most trusted name in news media and in 2019, The Weather Channel was nominated for an Emmy for its coverage of its new Immersive Mixed Reality technology. For nine years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year”.