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Press Release

May 1, 2014

Severe Weather Strike Force Visits Recently Impacted Communities

The Weather Channel’s “AMHQ with Sam Champion” Debuts National Aid Effort With The American Red Cross, First Response Team of America, Save the Children, and American Humane Association

ATLANTA - May 1, 2014 –  Just days after the violent tornado outbreak, The Weather Channel’s morning show “AMHQ with Sam Champion” is doing more than discussing weather. In partnership with the American Red Cross, First Response Team of America, Save the Children and the American Humane Association’s Red Star™ Animal Emergency Services program, “AMHQ” is introducing the Severe Weather Strike Force on Thursday, May 1, live from 7 - 10 a.m. ET on The Weather Channel. This initiative is the first of its kind for any cable network.

In addition to the show’s comprehensive severe weather coverage before and during storms, the new initiative seeks to amplify the network’s core mission by shining a light on the relief and recovery efforts on the ground by delivering in-depth coverage of the human and animal impact of weather disasters after the storm. The Severe Weather Strike Force will help showcase the efforts of its nonprofit partners as they bring vital services to communities struck by devastating storms. The Severe Weather Strike Force will be comprised of the following organizations:

The American Red Cross  – Responding to nearly 70,000 natural and man-made disasters in the U.S., Red Cross disaster relief focuses on meeting people’s immediate needs caused by disaster as well as supporting communities in their long-term recovery efforts.

 First Response Team of America - A nonprofit disaster relief organization that arrives soon after a storm's devastation to assist local first responders and help with cleanup efforts. 

 The American Humane Association’s Red Star™ Animal Emergency Services program helps rescue, shelter, support, care for, and reunite animals with their families when they are separated by disasters.  The Weather Channel and American Humane Association have also partnered to train and certify Butler, the national Weather Channel Therapy Dog, who will visit with survivors and provide comfort and healing to those affected by severe weather.

 Save the Children – a non-profit organization that is committed to reducing the impact of disasters on children through effective, child-focused preparedness, response, recovery and advocacy.  When disaster strikes, Save the Children provides care and supplies for children in evacuation shelters, re-establishes community child care and other programs for children, and provides programs focused on emotional recovery and coping skill development for children and adult caretakers.

“The Weather Channel has a long history of forecasting storms, covering their impact and informing the public about available resources for storm relief,” said David Clark, president of The Weather Channel. “AMHQ and the Severe Weather Strike Force takes this a step further by tapping into our understanding of the devastation severe weather can cause and supporting service providers we have worked with for years to help people in their time of need.”

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