Skyview Networks to Serve as SnoCountry’s Exclusive Advertising Sales Partner for the 2023 Winter Season
The Weather Channel and Skyview Networks, announced today the expansion of their partnership with the inclusion of SnoCountry Ski Reports on over 400 radio stations across the country. With this expansion, The Weather Channel and SnoCountry will utilize Skyview Networks’ network audio sales platforms and regionalization capabilities to provide winter ski reports to unique geographic audiences, giving listeners valuable ski resort conditions through the winter season.
“The Weather Channel is thrilled to expand our partnership with Skyview Networks and join with SnoCountry to offer listeners the latest ski conditions across the US,” said Scott Lawrimore, General Manager of The Weather Channel radio network. “The Weather Channel and SnoCountry will provide listeners with trusted forecasts and up-to-date weather information so that they can be prepared and know what to expect when they hit the slopes!”
Through this multifaceted partnership, SnoCountry Ski Reports will feature localized content throughout specific geographic regions in the US, providing listeners with timely winter conditions and weather reports. This strategic integration paired with Skyview Networks’ innovative approach to network audio sales, specifically with regionalized programming, offers SnoCountry with the tools and platforms they need to generate important listenership in the winter months.
“This expansion with SnoCountry and The Weather Channel presents a dynamic opportunity for our ad partners, allowing them exclusive access to a highly-attractive, niche consumer at this time of year,” stated Jeanne-Marie Condo, President of Network Partnerships and Chief Revenue Officer of Skyview Networks. “Skyview Networks’ industry leadership is showcased in our ability to drive results for advertisers with specialized content, and with radio slated to reach 80% of people planning to take a ski vacation in the next 12 months, this is a winning approach to delivering that audience.”
"We’re excited to be partnering with a group that matches our passion for skiing and riding,” said Mike Colbourn, President of SnoCountry. “With The Weather Channel co-branding and Skyview Networks' proven network audio sales, we are looking forward to a successful season this year and for many seasons to come."
For more information on SnoCountry, visit snocountry.com. Additional information on Skyview Networks’ audio, technology and syndication solutions, is available at skyviewnetworks.com.