The network’s Immersive Mixed Reality (IMR) team earns Gold, Silver, and Bronze awards in the category.
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The Weather Channel is proud to announce a complete sweep of the Art Direction & Design: Informational Graphics category at the 2025 GEMA Awards (formerly Promax). With wins across gold, silver, and bronze, the network again underscores its leadership in immersive visual storytelling.

This full podium finish reaffirms The Weather Channel’s ongoing dominance in this highly competitive category, marking yet another year of excellence for the network’s Immersive Mixed Reality (IMR) team.

“Our team’s deep commitment to innovative design and compelling storytelling is what sets our design team apart,” said Micheal Potts, Senior Vice President, Design and Visual Innovation, The Weather Channel. “Earning one of these honors would be an achievement, and sweeping all three is a testament to the passion, creativity, and technical excellence our IMR team brings to every project to help keep viewers safer and better informed.”

Award Winners:

• Gold Winner – Warming Waters (IMR): A visually arresting exploration of ocean-temperature rise, sea-level trends, and their impact on coastal communities, delivered through immersive mixed-reality environments.
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• Silver Winner – The Science Behind Turbulence (IMR): An ambitious design piece unpacking the physics of atmospheric turbulence in aviation and climate systems, brought to life with cutting-edge motion graphics and 3D visualization.
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• Bronze Winner – The Science Behind Flooding (IMR): A deep dive into hydrology, urban planning, and extreme rainfall—combining high-end motion design and immersive storytelling to convey urgency and impact.
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For five consecutive years, The Weather Channel has dominated the Art Direction & Design: Informational Graphics category, reinforcing the network’s reputation for creative leadership in broadcast and digital weather visualization. This year’s recognition highlights the team’s ability to turn complex climate and weather science into compelling, visually rich narratives that both engage and inform audiences.

These award-winning projects reflect months of collaboration between meteorologists, designers, motion-graphics artists, and technical engineers - all focused on elevating the viewer experience while reinforcing The Weather Channel’s commitment to accuracy, clarity, and visual innovation.

Presented by the Global Entertainment Marketing Academy of Arts & Sciences, the GEMA Awards recognize excellence in entertainment marketing and promotion across film, television, video games, and music. Formerly known as the Promax Awards, the GEMAs celebrate the creative marketing, design, and storytelling that shape entertainment content worldwide.
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ABOUT THE WEATHER CHANNEL TELEVISION NETWORK
Since its launch 43 years ago, The Weather Channel television network has become the top-rated and most widely distributed weather network in America. The Weather Channel has long been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet and serving as the nation’s only 24-hour source of national storm coverage. With trusted meteorologists who analyze, forecast, and report the weather, its expertise is unrivaled.
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In 2024, 2021, and 2019, The Weather Channel won Emmy® Awards for its innovative Immersive Mixed Reality technology, which continues to redefine the standard in weather presentation. The network also received the 2025 Emmy® Award for Best Breaking News for its Hurricane Helene landfall coverage.
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The Weather Channel Streaming TV App is available on Amazon Fire TV, Android TV, Roku, Samsung, VIZIO, and Xfinity Flex. For more information, visit www.weathergroup.com.