Roku and Allen Media Group have deepened their streaming relationship through the addition of 10 Local Now channels to the free, ad-supported streaming platform, The Roku Channel.

The partnership helps put Local Now channels in front of streamers who utilize The Roku Channel on a regular basis. Roku recently revealed that The Roku Channel is the third most-utilized app on its platform.

Local Now offers dedicated news, weather and information channels for dozens of major metropolitan areas, with forecasts powered by Allen Media’s The Weather Channel and information curated from local TV partners.

Starting this week, users of The Roku Channel can watch Local Now content streams from the following metropolitan areas:

• Birmingham-Anniston-Tuscaloosa, Alabama
• Columbus, Ohio
• Greenville-Spartanburg-Asheville-Anderson, The Carolinas
• Indianapolis
• Kansas City
• Louisville
• Las Vegas
• Memphis
• New Orelans
• Salt Lake City

“Local Now is the largest local news streamer in the country with the most robust local channels available, and its mission is to ensure viewers have instant access to the news, weather, entertainment, sports and local content that matter most to them,” Byron Allen, the founder, Chairman and CEO of Allen Media, said in a statement. “his partnership with Roku allows Local Now to fulfill our mission of delivering free, localized streaming content to their millions of subscribers.”

The addition of the channels is part of a growing partnership between Allen Media and Roku, which also involves the distribution of the Local Now FAST app through Roku’s app store, as well as the carriage of FAST channels like HBCU Go and The Grio on The Roku Channel.