Byron Allen's AMG Promotes Michael Senzon to President of Digital
June 1, 2022
/ Story by
Weather Group PR
Senzon Will Continue Leading The Local Now Streaming Service, The Weather Channel's Streaming TV Apps, and Allen Media Group's Expanding Portfolio of Streaming Platforms
Byron Allen's Allen Media Group (AMG) proudly announces the promotion of Michael Senzon to President of Digital. His previous title was Senior Vice President, Digital and General Manager of Local Now -- the AMG free-streaming digital platform. In this new expanded role, Senzon is now responsible for developing and leading the AMG worldwide direct-to-consumer and streaming portfolio with a focus on providing greater content and product experiences for its users. Prior to joining Allen Media Group, Senzon spent his career in digital and streaming at major media and technology startups including ABC, CNN, and CNBC.
Senzon joined The Weather Channel/Weather Group just as Byron Allen completed its purchase in March 2018. Local Now has become a formidable competitor in the streaming arena, as the free-streaming platform has seen explosive growth in the past year. Local Now is the only free-streaming service to use artificial intelligence and proprietary software to provide over 450 local and national channels, local news, weather, traffic, sports, and over 14,000 movies, TV shows, documentaries, and additional free-streaming content to every city in America geofenced to the user's zip code.
Over the past year, the AMG digital team launched several new products including The Weather Channel's first direct-to-consumer product offering, providing users the ability to subscribe and watch The Weather Channel television network, the Sports.TV free-streaming service–which provides the most number of free sports channels found anywhere, and TheGrio, which expands the number one digital news/entertainment platform for Black America into a free-streaming service with the mission of creating and aggregating high-quality content. Earlier this year, AMG announced a long-term, comprehensive strategic partnership with Google. AMG will leverage Google's technology to further bolster all AMG digital platforms, including HBCU GO and other AMG streaming services currently in development.
"Michael Senzon's promotion is well-deserved and he is the ideal executive to lead and accelerate our digital first strategy as we expand our direct-to-consumer products worldwide," said Byron Allen, Founder/Chairman/CEO of Allen Media Group. "Delivering excellent user experiences demands passion and expertise across business, content, product, and technology – and Michael provides this unique blend of leadership for AMG Digital every day."
"I am honored to be leading and partnering with the best digital teams on the planet," said Michael Senzon, President of Digital at Allen Media Group. "We have the essential components required to remain highly competitive in the streaming arena, and Byron Allen's vision, digital-first culture, unrivaled proprietary technology, and laser focus on delivering excellent content and product experiences will continue to expand as we all forge ahead together."