New Apparel Partnership with Carhartt Provides The Weather Channel’s Network Meteorologists with Durable and Versatile Gear to Outwork the Elements
The Weather Channel television network today announced a new partnership with Carhartt, making the global premium workwear brand the all-weather outfitter for the network’s on-air meteorologists for in-field weather reporting. Beginning this spring, The Weather Channel meteorologists will be decked out in Carhartt apparel with the brand prominently featured during live weather reporting. Viewers will notice meteorologists sporting a variety of Carhartt apparel, suited to handle every weather condition – rain, snow, sleet, and high temperatures – including Carhartt insulated jackets and vests for brutal winter temperatures, and the brand’s Rain Defender pants for hurricane season.
“We’re excited to announce our apparel partnership with Carhartt,” said Nora Zimmett, President of News and Original Series for Weather Group. “As America's most trusted news brand, our meteorologists are often out in extreme weather conditions, delivering life-saving reporting. This new collaboration between The Weather Channel and Carhartt brings together two brands that know how to tough it out in difficult conditions to keep Americans safe and comfortable.”
“As the world’s premium workwear brand since 1889, Carhartt has always been a brand for all hardworking people that endure varying weather conditions on the job,” said Susan Hennike, chief brand officer at Carhartt. “Meteorologists in the field experience some of the most extreme weather conditions imaginable, and we know that many people rely on meteorologists to inform them about the gear they wear while working outside. Partnering with The Weather Channel is a natural fit to not only keep meteorologists protected from the elements, but to showcase hardworking gear performance in its most natural element: outside and in the field.”
From extreme heat, to torrential rains and flooding, to below freezing temperatures, Carhartt will be essential to The Weather Channel’s field weather reporting. Check out this informative segment that highlights the partnership and features the network’s award-winning Immersive Mixed Reality (IMR) technology https://youtu.be/YehwKW2GsNA.